Fullerton India Credit Co. Ltd. is Now SMFG India Credit Co. Ltd.

Strategies for Overcoming Financial Crunch in Business

Published on May 24, 2024Updated on Jun 3, 2024

Strategies for Overcoming Financial Crunch in Business

Facing a financial crisis, arising from factors like economic downturns or internal issues, is challenging for any business. Such situations demand careful management to protect the future of your business. By being proactive and well-informed, businesses can not only face these challenges but also grow stronger. Whether it's tightening your budget or seeking external funding, the right moves can make a significant difference.

This article will outline key strategies for navigating through tough financial times. It discusses the importance of understanding when to apply for a business loan to provide crucial financial support and keep operations running smoothly. 

Causes of financial crunch in business

Market fluctuations: Economic downturns or reduced demand in the market can significantly impact revenue, leading to a decline in business profitability and a financial crisis.

Poor cash flow management: Inefficient management of funds often leads to a financial crunch, as businesses struggle to cover operational costs or invest in growth opportunities.

High operational costs: Rising costs of raw materials, labour, or overhead can strain financial resources, reducing overall financial flexibility.

Inadequate financial planning: Lack of proper budgeting or forecasting can lead to financial mismanagement, leaving businesses unprepared for future expenses.

Excessive debt: High levels of debt increase financial risk and interest obligations, which can consume a significant portion of the company's revenue.

Customer dependency: Over-reliance on a few major customers can be risky if one or more suddenly stop buying, potentially leading to sudden revenue shortfalls.

Regulatory changes: New laws or tax regulations can impose additional financial burdens on businesses, requiring adjustments that may involve substantial costs.

Technological disruption: Failing to adapt to technological changes can lead to decreased competitiveness and revenue.

How to overcome financial crunch in business?

Cost reduction: Identify non-essential expenses that can be reduced or eliminated to conserve cash.

Improve cash flow: Increase accounts receivable, extend payables, and manage inventory more efficiently to free up cash.

Restructure debt: Negotiate with creditors to restructure debt terms to lower obligations.

Diversify revenue streams: Explore new markets or add services/products to diversify income sources and reduce dependency on a single stream.

Get financial aid: Consider applying for business loans or seeking out grants.

Enhance marketing efforts: Boost marketing to increase sales and customer acquisition.

Monitor financial metrics: Regularly review financial statements and key performance indicators to make strategic decisions quickly.

How business loans can help during crisis

During a financial crisis, securing a business loan can be a strategic move to stabilise your operations. Business loans can provide the essential funds for companies to cover immediate operational costs, such as payroll, rent, and utilities, without reducing cash reserves. They also offer the flexibility to invest in marketing or new products that can open additional revenue streams. 

Furthermore, loans can be used to consolidate existing debts into a single, more manageable payment with potentially lower interest rates. By improving cash flow, business loans give companies the time required to strategise, adapt, and recover during tough economic times. This ultimately helps them maintain continuity and position for growth once stability returns.

How to determine the right loan for your business

  1. Assess financial needs: Identify why you need the loan - for equipment, expansion, or cash flow management.
  2. Evaluate affordability: Consider how much you need and ensure that your business can comfortably manage the repayment terms.
  3. Explore loan types: Research various loan options available in India, such as term loans, working capital loans, and lines of credit. Also, look into government-supported schemes for small and medium businesses.
  4. Compare terms and rates: Look at different lenders' interest rates, fees, and repayment schedules to find the most favourable terms.
  5. Check eligibility requirements: Ensure that your business meets the criteria for the desired loan type to avoid application rejections.
  6. Seek professional advice: Consult with financial advisors or talk directly to potential lenders to gain insights and advice tailored to your business situation.


Selecting the right loan is crucial for the financial health and growth of your business. By thoroughly assessing your needs, understanding various loan options, and considering what your business can realistically afford, you can make an informed decision that supports your strategic goals and overcomes the financial crunch.

If you're looking for customised loan solutions that cater specifically to your business needs, consider SMFG India Credit. Our tailored financial products and expert advice can help you navigate options and interest rates that best fit your business objectives. Apply for a business loan with us today!

* Please note that this article is for your knowledge only. Loans are disbursed at the sole discretion of SMFG India Credit. Final approval, loan terms, disbursal process, foreclosure charges and foreclosure process will be subject to SMFG India Credit's policy at the time of loan application. If you wish to know more about our products and services, please contact us


What are the eligibility criteria for business loans?

To qualify for a business loan, your business must be officially registered and operational for typically 3 years. Lenders will look for a proven track record of revenue and some might require a minimum annual revenue threshold. The applicant’s age and credit score (ideally 750 and above) may also be considered. You can check the business loan eligibility criteria at SMFG India Credit here.

What documents are required for a loan application?

You'll need to provide documentation related to business and personal tax returns, profit and loss statements, balance sheets, recent account statements, proof of business registration, and business licenses or certifications. Identity and address proof of the applicant are also required.

How does the loan approval process work?

The loan approval process starts with the submission of an application and required documents. Lenders then conduct a detailed review of your application and the business’s financial health. Following this, you will get a custom loan offer and interest rate. Once you verify and accept the loan offer, the funds can be disbursed to your account.

What are the typical interest rates and repayment terms?

Interest rates and repayment terms can vary from lender to lender. SMFG India Credit offers competitive rates based on factors such as business stability and net income. The loan tenure can be up to 48 months*.

How much funding can be obtained through business loans?

The amount from business loans can vary significantly depending on factors like your business’s financial strength, projected earnings, and the lender’s policies. SMFG India Credit offers unsecured business loans up to INR 75 lakhs*.

How does a business loan affect credit score?

A business loan can positively impact your credit score if repayments are made consistently on time. If not, late payments or defaults will negatively affect your score, potentially making future credit more expensive or difficult to obtain.

How to avoid common pitfalls when applying for business loans?

Ensure clarity on your financial needs and repayment capability, maintain accurate and comprehensive financial records, understand all terms and conditions, and search for the best interest rates. Avoid overborrowing and manage loans responsibly to prevent financial strain on your business.

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