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CSR Livelihood Projects - SMFG India Credit
Jeevika
Jeevika- Women Empowerment and Skill Development Initiatives
SMFG India Credit collaborates with over 3 million women, providing microcredit access for income-generating activities, thereby enhancing their livelihoods. The Jeevika CSR initiative was launched with the primary objective of enhancing the capacity and skill development of rural women, enabling them to adopt business acumen, leading to increased income, improved social status, and overall women empowerment. All initiatives include market linkages and entrepreneurship development training, ensuring the trained women achieve financial independence through assured income.
We have partnered with various NGOs to provide skill and entrepreneurship training in different vocations such as apparel (tailoring), embroidery work, beauty and hair care, and indigenous crafts, creating income generation opportunities at the community level.
Impact:
- Empowering Over 15,500+ Women through Skill Training and Market Integration for Enhanced Income.
Yuva Kaushal
Yuva Kaushal - Skill Development for Youth
The Yuva Kaushal CSR initiative was conceived with the vision of training and equipping young individuals with essential skills for entry-level positions in the banking and finance sector. This initiative not only imparts technical knowledge but also emphasizes the development of soft skills, ensuring that candidates are fully prepared for employment in financial institutions.
Impact:
- Empowering Over 6,000+ Youth: 70% Successfully Placed in Diverse Organizations
Pashu Vikas
Today, India stands as the largest producer of milk globally, contributing to 24% of the world’s milk production. Remarkably, India produces 50% more milk than the USA, albeit with ten times the cattle population, underscoring a significant challenge in the dairy sector: low cattle yields. Dairy farming is a vital rural livelihood, providing supplementary income that helps families, especially in rural areas, navigate the uncertainties of agricultural income.
Recognizing cattle care as a crucial community need, SMFG India Credit launched the innovative Pashu Vikas Day (PVD) program as a CSR initiative. This initiative not only addresses the challenges within the dairy sector but also creates a valuable networking platform for cattle owners. Since its inception in 2014, Pashu Vikas Day has completed six editions and is celebrated as the largest single-day cattle care initiative in the world.
Impact:
Pashu Vikas day has created new records and has grown Year on Year in terms of the scale, beneficiaries and Impact it has created in the cattle industry. Below are the details:
| Year | No of branches covered |
No of Household benefitted |
No of cattle treated |
|---|---|---|---|
| 2025 | 500 | 28,000+ | 150,000+ |
| 2024 | 458 | 21,500+ | 119,000+ |
| 2023 | 375 | 20,500+ | 71,500+ |
| 2019 | 355 | 20,000+ | 68,500+ |
| 2018 | 247 | 15,000+ | 39,400+ |
| 2015 | 192 | 18,000+ | 40,400+ |
| 2014 | 115 | 10,000+ | 22,000+ |
Over the years, PVD has also been recognized as one of the largest single day cattle care event in India and World by Limca Book of Records (2014 & 2015), Best of India Records (2018) and World Book of Records (2019 & 2023).
We have also been given provisional certification by the World Records Union in recognition of our efforts during the 6th Pashu Vikas Day that was held on 10th February, 2024.
SMFG India Credit has made history by achieving a Guinness World Record in 2025, for the ‘Largest Cattle Welfare Lesson (Multiple Venues)’ with 517 participants across 6 venues in India.
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