Our livelihood-focused CSR initiatives aim to create sustainable income opportunities for women and youth, fostering economic resilience and community development. By supporting skill development, entrepreneurship training, and access to financial tools, we help individuals build self-reliant futures.
We also promote vocational education, digital literacy, and market linkages that enable participants to thrive in evolving job markets. These efforts empower women and youth to become active contributors to the economy, reinforcing our commitment to inclusive growth and long-term social impact.
SMFG India Credit is proud to collaborate with women across India, providing microcredit access to support income-generating activities and improve livelihoods.
Through our flagship CSR initiative, Jeevika, we aim to empower rural women by enhancing their capacity and skills, enabling them to adopt entrepreneurial mindsets. This leads to increased income, improved social standing, and holistic empowerment. All Jeevika programs are designed to include entrepreneurship development training and market linkages, ensuring that participants achieve financial independence through sustainable income.
We have partnered with a range of NGOs to deliver skill and entrepreneurship training across diverse vocations, including:
These initiatives create meaningful income opportunities at the community level, fostering self-reliance and long-term socio-economic development.
Impact:
The Yuva Kaushal CSR initiative was launched with a vision to empower young individuals by equipping them with essential skills for entry-level roles in the banking and financial services sector.
This program goes beyond technical training—it places equal emphasis on the development of soft skills, such as communication, teamwork, and professional etiquette, ensuring that participants are well-rounded and job-ready. By bridging the gap between education and employment, Yuva Kaushal helps young aspirants build meaningful careers in financial institutions and contributes to the broader goal of youth empowerment and economic inclusion.
Impact:
India is the world’s largest milk producer, contributing 24% of global milk output. Despite producing 50% more milk than the United States, India relies on a cattle population nearly ten times larger—highlighting a key challenge in the dairy sector: low cattle productivity.
Dairy farming remains a vital source of supplementary income for rural families, helping them manage the uncertainties of agricultural earnings. Recognising the importance of cattle care as a community need, SMFG India Credit launched the Pashu Vikas Day (PVD) program as part of its CSR efforts.
PVD is a pioneering initiative that not only addresses systemic challenges in the dairy sector but also serves as a valuable networking and knowledge-sharing platform for cattle owners. Since its inception in 2014, PVD has completed seven successful editions and is now celebrated as the world’s largest single-day cattle care initiative.
Over the years, Pashu Vikas Day (PVD) has earned national and international recognition as one of the largest single-day cattle care initiatives. It has been featured in:
Most notably, in 2025, SMFG India Credit made history by achieving a Guinness World Record for the ‘Largest Cattle Welfare Lesson (Multiple Venues)’, with 517 participants across six locations in India. This milestone reflects our unwavering commitment to rural development and animal welfare through innovative and impactful CSR initiatives.
Impact:
Pashu Vikas day has created new records and has grown Year on Year in terms of the scale, beneficiaries and Impact it has created in the cattle industry. Below are the details:
|
Year |
No. of branches covered |
No. of household benefitted |
No. of cattle treated |
|
2014 |
115 |
10,000 |
22,000 |
|
2015 |
192 |
18,000 |
40,400 |
|
2018 |
247 |
15,200 |
39,400 |
|
2019 |
355 |
21,000 |
71,500 |
|
2023 |
374 |
20,500 |
71,500 |
|
2024 |
458 |
21,600 |
1,19,400 |
|
2025 |
500 |
40,000 |
1,50,000 |
|
2026 |
510 |
30,000 |
1,40,000 |
